Meaningful Holiday Gifts That Give Back

Nov 21, 2022

By Nancy Gudekunst In preparing for the 2020 Holiday Season, it is important to consider your recipient when selecting gifts. When asked, many people state that they have everything they need, a...

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3 Ways to Advertise with Cell Phone Accessories

Feb 02, 2022

By Hannah Atkins If you are reading this via a mobile app, congratulations, you are part of the 85% of Americans who own a smartphone! The Pew Research Center reported in April of 2021 that 97% of A...

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What Smokers Want

Jan 07, 2022

By Tom Gudekunst As many states go legal with recreational and medical cannabis, you may wonder what will sell in stores and what do smokers really want in their hands? After much experimen...

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How Much Does Swag Really Cost?

Jan 06, 2022

By Nancy Gudekunst If you've purchased promotional swag, you know there is a dizzying array of product options and imprint methods. How does one choose? Typically, price is a consideration, es...

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How You Can Create a Promotional Kit for Your Business

Apr 15, 2021

By Tom Gudekunst Kits have been used in the promotional industry for decades. A cohesive grouping of goodies is sure to please clients and employees alike. This blog will help you understan...

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Merchandise Yourself!

Mar 17, 2021

By Ian Miller YOU CAN MERCHANDISE YOURSELF! Does your brand have what it takes to bring retail-looking swag to the table? OF COURSE, IT DOES! With creative items, designs and ideas &ndas...

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Real Estate Promotional Products

Jan 21, 2021

By Ian Miller Many real estate agents, mortgage professionals, and ancillary businesses especially in steaming hot markets like Portland, Seattle, and a vast majority of California, are seeing record...

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2020 Most Popular Items

Dec 10, 2020

By Tom Gudekunst Over the last several months we’ve all made changes. Some big and some small but almost certainly there have been adjustments to everyday life. There has been major volat...

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What Makes a Promotional Product “Keepable”

Jul 09, 2020

By Tom Gudekunst Growing up, I spent years going to tradeshows with my mom and Grammy and around the office. I have been working in the promotional products industry for the last fifteen years. Fr...

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Direct Mail (That Gets Opened!)

Jun 11, 2020

We all get it. Endless come-ons arriving in the mailbox, sometimes the only mail, usually unwanted waste. Direct mail. So why does it keep coming? Because. . . it works! A surprise comes ...

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Gift with Purchase

Mar 19, 2020

By Tom Gudekunst For years top brands have used a promotional gift with purchase to woo new customers, and appreciate loyal clients. These can be small and inexpensive, or the kind of thing tha...

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Why Would I Need Good Artwork?

Mar 05, 2020

By Nancy Gudekunst Artwork used for promotional products can make the difference between a successful or disastrous result. Starting with the art is a good way to begin any swag campaign. Helping yo...

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Cost per impression ($) = Advertising cost ($) / Number of Impressions (#)

Feb 06, 2020

By Nancy Gudekunst Cost per impression ($) = Advertising cost ($) / Number of Impressions (#) Think about the different advertising methods you can spend budget on. Do you know where you get the bi...

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