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Meaningful Holiday Gifts That Give Back
Oct 29
By Nancy Gudekunst In preparing for the 2020 Holiday Season, it is important to consider your recipient when selecting gifts. When asked, many people state that they have everythi...
Continue ReadingHow Promotional Products Can Help In Times of Change
Oct 01
By Ian Miller Many companies are struggling to figure out how to help their communities during these times of change. Some are doing donation matching. Some are allowing time for employees to...
Continue ReadingThe Founding of Parent Company, MARCO Ideas Unlimited
Sep 03
By Margaret Custer Ford, MAS Margo Ford with her MARCO car in 1959 Newly divorced, with little child support, I needed to earn money to take care of myself and two ...
Continue ReadingHow Much Does Swag Really Cost?
Aug 06
By Nancy Gudekunst If you've purchased promotional swag, you know there is a dizzying array of product options and imprint methods. How does one choose? Typically, price is a cons...
Continue ReadingWhat Makes a Promotional Product “Keepable”
Jul 09
By Tom Gudekunst Growing up, I spent years going to tradeshows with my mom and Grammy and around the office. I have been working in the promotional products industry for the last fifteen year...
Continue ReadingDirect Mail (That Gets Opened!)
Jun 11
By Nancy Gudekunst We all get it. Endless come-ons arriving in the mailbox, sometimes the only mail, usually unwanted waste. Direct mail. So why does it keep coming? Becaus...
Continue ReadingAfterlife of Promotional Products
May 14
By Alyson Hills-Martin Whether or not you received your promotional product from the company at their store or from a tradeshow, there will come a day the product will no longer be of use. Th...
Continue ReadingGaining Band Notoriety
Apr 30
By Ian Miller How can you gain band notoriety in a profitable fashion? Due to COVID-19 the music industry has now turned completely away from point-of-purchase setups. A vast majority of band...
Continue ReadingSpecialty Advertising
Apr 16
By Margaret Custer Ford In the sixties, most people smoked which made matchbooks more widely used. Advertising on a simple matchbook was a means of carrying a story with a very ...
Continue ReadingWhat is Plastic?
Apr 02
By Alyson Hills-Martin Eco-friendly products can replace plastic. Buzzwords regarding how the consumption and manufacturing of plastic are affecting the environment circulate, but what makes ...
Continue ReadingGift with Purchase
Mar 19
By Tom Gudekunst For years top brands have used a promotional gift with purchase to woo new customers, and appreciate loyal clients. These can be small and inexpensive, or the kind of t...
Continue ReadingWhy Would I Need Good Artwork?
Mar 05
By Nancy Gudekunst Artwork used for promotional products can make the difference between a successful or disastrous result. Starting with the art is a good way to begin any swag campaig...
Continue ReadingReduce Tradeshow Waste
Feb 20
By Alyson Hills-Martin Think about the last show you attended, what promotional product did you take home? What branded item do you still use? Asking these questions before deciding on a trad...
Continue ReadingCost per impression ($) = Advertising cost ($) / Number of Impressions (#)
Feb 06
By Nancy Gudekunst Cost per impression ($) = Advertising cost ($) / Number of Impressions (#) Think about the different advertising methods you can spend budget on. Do you know where y...
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