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How You Can Create a Promotional Kit for Your Business
Apr 15
By Tom Gudekunst Kits have been used in the promotional industry for decades. A cohesive grouping of goodies is sure to please clients and employees alike. This blog will help you understan...
Continue ReadingMerchandise Yourself!
Mar 17
By Ian Miller YOU CAN MERCHANDISE YOURSELF! Does your brand have what it takes to bring retail-looking swag to the table? OF COURSE, IT DOES! With creative items, designs and ideas &ndas...
Continue ReadingWhat Smokers Want
Feb 17
By Tom Gudekunst What Smokers Want As many states go legal with recreational and medical cannabis, you may wonder what will sell in stores and what do smokers really want in their hands? A...
Continue ReadingReal Estate Promotional Products
Jan 21
By Ian Miller Many real estate agents, mortgage professionals, and ancillary businesses especially in steaming hot markets like Portland, Seattle, and a vast majority of California, are seeing record...
Continue Reading2020 Most Popular Items
Dec 10, 2020
By Tom Gudekunst Over the last several months we’ve all made changes. Some big and some small but almost certainly there have been adjustments to everyday life. There has been major volat...
Continue ReadingMeaningful Holiday Gifts That Give Back
Oct 29, 2020
By Nancy Gudekunst In preparing for the 2020 Holiday Season, it is important to consider your recipient when selecting gifts. When asked, many people state that they have everything they need, a...
Continue ReadingHow Promotional Products Can Help In Times of Change
Oct 01, 2020
By Ian Miller Many companies are struggling to figure out how to help their communities during these times of change. Some are doing donation matching. Some are allowing time for employees to partici...
Continue ReadingThe Founding of Parent Company, MARCO Ideas Unlimited
Sep 03, 2020
By Margaret Custer Ford, MAS Margo Ford with her MARCO car in 1959 Newly divorced, with little child support, I needed to earn money to take care of myself and two young kids, ages 1 and 3, b...
Continue ReadingHow Much Does Swag Really Cost?
Aug 06, 2020
By Nancy Gudekunst If you've purchased promotional swag, you know there is a dizzying array of product options and imprint methods. How does one choose? Typically, price is a consideration, es...
Continue ReadingWhat Makes a Promotional Product “Keepable”
Jul 09, 2020
By Tom Gudekunst Growing up, I spent years going to tradeshows with my mom and Grammy and around the office. I have been working in the promotional products industry for the last fifteen years. Fr...
Continue ReadingDirect Mail (That Gets Opened!)
Jun 11, 2020
We all get it. Endless come-ons arriving in the mailbox, sometimes the only mail, usually unwanted waste. Direct mail. So why does it keep coming? Because. . . it works! A surprise comes ...
Continue ReadingAfterlife of Promotional Products
May 14, 2020
By Alyson Hills-Martin Whether or not you received your promotional product from the company at their store or from a tradeshow, there will come a day the product will no longer be of use. The ...
Continue ReadingGaining Band Notoriety
Apr 30, 2020
By Ian Miller How can you gain band notoriety in a profitable fashion? Due to COVID-19 the music industry has now turned completely away from point-of-purchase setups. A vast majority of band merc...
Continue ReadingSpecialty Advertising
Apr 16, 2020
By Margaret Custer Ford In the sixties, most people smoked which made matchbooks more widely used. Advertising on a simple matchbook was a means of carrying a story with a very minimal cost...
Continue ReadingWhat is Plastic?
Apr 02, 2020
By Alyson Hills-Martin Eco-friendly products can replace plastic. Buzzwords regarding how the consumption and manufacturing of plastic are affecting the environment circulate, but what makes plastic ...
Continue ReadingGift with Purchase
Mar 19, 2020
By Tom Gudekunst For years top brands have used a promotional gift with purchase to woo new customers, and appreciate loyal clients. These can be small and inexpensive, or the kind of thing tha...
Continue ReadingWhy Would I Need Good Artwork?
Mar 05, 2020
By Nancy Gudekunst Artwork used for promotional products can make the difference between a successful or disastrous result. Starting with the art is a good way to begin any swag campaign. Helping yo...
Continue ReadingReduce Tradeshow Waste
Feb 20, 2020
By Alyson Hills-Martin Think about the last show you attended, what promotional product did you take home? What branded item do you still use? Asking these questions before deciding on a tradeshow gi...
Continue ReadingCost per impression ($) = Advertising cost ($) / Number of Impressions (#)
Feb 06, 2020
By Nancy Gudekunst Cost per impression ($) = Advertising cost ($) / Number of Impressions (#) Think about the different advertising methods you can spend budget on. Do you know where you get the bi...
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